/* Маркетинг и реклама. Общие блоки (m-head, m-hero, m-duo, m-brief, m-form) — media.css */

/* hero: стена версий одного креатива */
.k-hero-line{margin:28px 0 0;padding-top:18px;border-top:1px solid var(--line);font:600 14px/1.5 var(--sans);color:#3a3750}
.k-wall{position:relative;display:grid;grid-template-columns:repeat(6,minmax(0,1fr));grid-template-rows:repeat(6,minmax(0,1fr));gap:10px;aspect-ratio:1/1.02;max-width:520px;width:100%;justify-self:end}
.k-w{position:relative;margin:0;border-radius:18px;overflow:hidden;background:#ddd;box-shadow:0 14px 30px rgba(30,10,80,.12)}
.k-w img{width:100%;height:100%;object-fit:cover;transition:transform 1.2s}
.k-w figcaption{position:absolute;left:8px;bottom:8px;padding:5px 9px;border-radius:999px;background:rgba(12,11,16,.72);color:#fff;font:600 11px/1 var(--sans)}
.k-w1{grid-column:1/3;grid-row:1/5}
.k-w2{grid-column:3/7;grid-row:1/4}
.k-w3{grid-column:3/5;grid-row:4/7}
.k-w4{grid-column:5/7;grid-row:4/7}
.k-w1 img{object-position:55% 30%}.k-w3 img{object-position:60% 30%}.k-w4 img{object-position:50% 30%}
.k-w.is-pulse{animation:kPulse .6s}
@keyframes kPulse{50%{transform:scale(.97)}}
.k-wall-n{grid-column:1/3;grid-row:5/7;display:flex;flex-direction:column;justify-content:flex-end;gap:6px;padding:14px;border-radius:18px;background:var(--lime);font:500 13px/1.3 var(--sans)}
.k-wall-n b{font:400 italic clamp(24px,2.3vw,34px)/1 var(--serif)}
@media (max-width:880px){.k-wall{justify-self:start;max-width:440px}}

.k-mq .mq-tag{background:var(--purple);font-size:calc(var(--f)*.3)}

/* кейсы: плитки с фильтром по категориям */
.k-filter{display:flex;flex-wrap:wrap;gap:8px;margin:0 0 20px}
.k-filter button{display:inline-flex;align-items:center;gap:8px;padding:11px 16px;border:1px solid #3a3648;border-radius:999px;background:transparent;color:#e6e2f3;font:500 15px/1 var(--sans);cursor:pointer;transition:background .2s,color .2s,border-color .2s}
.k-filter button:hover{border-color:#fff}
.k-filter button i{font-style:normal;font-size:12px;padding:3px 7px;border-radius:999px;background:#2a2735;color:#bdb8d0}
.k-filter button[aria-pressed="true"]{background:var(--lime);border-color:var(--lime);color:var(--ink)}
.k-filter button[aria-pressed="true"] i{background:var(--ink);color:var(--lime)}
.k-tiles{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));grid-auto-flow:dense;gap:12px}
.k-tile{position:relative;aspect-ratio:16/10;border-radius:18px;overflow:hidden;background:#1b1923;color:#fff;animation:kIn .35s ease-out}
.k-tile.is-feat{grid-column:span 2;grid-row:span 2}
.k-tile[hidden]{display:none}
.k-tile>button{position:absolute;inset:0;display:block;width:100%;padding:0;border:0;background:none;color:inherit;text-align:left;cursor:pointer}
.k-tile img,.k-tile video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;transition:transform .7s}
.k-tile video.k-prev{opacity:0;transition:opacity .3s}
.k-tile video.k-prev.is-on{opacity:1}
.k-tile:hover img,.k-tile:hover video{transform:scale(1.04)}
.k-tile>button::after,.k-tile.is-series::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(0,0,0,.25),transparent 30%,transparent 50%,rgba(0,0,0,.8));pointer-events:none}
.k-tile-cat{position:absolute;left:10px;top:10px;z-index:2;padding:5px 9px;border-radius:999px;background:rgba(12,11,16,.72);font:600 11px/1 var(--sans);color:#fff;pointer-events:none}
.k-tile em{position:absolute;right:10px;top:10px;z-index:2;padding:5px 9px;border-radius:999px;background:var(--lime);color:var(--ink)!important;font:700 11px/1 var(--sans);font-style:normal}
.k-tile em::before{content:"▶ "}
.k-tile-cap{position:absolute;left:14px;right:14px;bottom:12px;z-index:2;display:flex;flex-direction:column;gap:2px;pointer-events:none}
.k-tile-cap b{font:700 18px/1.15 var(--sans)}
.k-tile-cap span{font-size:13px;color:#d7d2ea}
.k-tile.is-feat .k-tile-cap b{font:400 italic clamp(30px,3.4vw,48px)/1 var(--serif)}
.k-tile.is-feat em{font-size:13px;padding:8px 12px}
.k-tile-trio{position:absolute;inset:0;display:grid;grid-template-columns:repeat(3,1fr);gap:3px}
.k-tile-trio button{position:relative;padding:0;border:0;overflow:hidden;background:#222;cursor:pointer}
.k-tile-trio img{object-position:50% 25%}
.k-tile button:focus-visible{outline:3px solid var(--lime);outline-offset:-3px}
@media (max-width:1000px){.k-tiles{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media (max-width:560px){.k-tiles{gap:8px}.k-tile{aspect-ratio:1/1;border-radius:14px}.k-tile.is-feat{grid-row:auto;aspect-ratio:16/10}.k-tile.is-feat .k-tile-cap b{font-size:30px}.k-tile:not(.is-feat):not(.is-series) .k-tile-cat{display:none}.k-tile-cap{left:10px;right:10px;bottom:8px}.k-tile-cap b{font-size:15px}.k-tile-cap span{font-size:11px}.k-tile em{padding:4px 7px;font-size:10px}.k-filter button{padding:9px 12px;font-size:14px}}

/* UGC-стиль: сетка вертикальных роликов на лайме */
.k-ugc .sub{color:#34382a}
.k-ugc-grid{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(6,minmax(0,1fr));gap:12px}
.k-ugc-grid li:nth-child(even){transform:translateY(22px)}
.k-ugc-grid button{position:relative;display:block;width:100%;aspect-ratio:9/16;padding:0;border:4px solid var(--ink);border-radius:20px;overflow:hidden;background:var(--ink);cursor:pointer;box-shadow:0 14px 30px rgba(20,30,0,.18);transition:transform .25s}
.k-ugc-grid button:hover{transform:translateY(-6px) rotate(-1.5deg)}
.k-ugc-grid li:nth-child(3n) button:hover{transform:translateY(-6px) rotate(1.5deg)}
.k-ugc-grid video{width:100%;height:100%;object-fit:cover;display:block}
.k-ugc-grid span{position:absolute;left:8px;bottom:8px;max-width:calc(100% - 16px);padding:5px 9px;border-radius:999px;background:#fff;color:var(--ink);font:600 12px/1.1 var(--sans);white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.k-ugc-grid span.is-spec{background:var(--purple);color:#fff}
.k-ugc-grid button:focus-visible{outline:3px solid var(--purple);outline-offset:3px}
.k-ugc-note{margin:44px 0 0;font:400 13px/1 'DotGothic16',var(--mono);letter-spacing:.06em;color:#34382a}
@media (max-width:1000px){.k-ugc-grid{grid-template-columns:repeat(4,minmax(0,1fr))}}
@media (max-width:640px){.k-ugc-grid{display:flex;overflow-x:auto;scroll-snap-type:x mandatory;gap:10px;padding:4px 16px 30px;margin:0 -16px}.k-ugc-grid li{flex:0 0 46%;scroll-snap-align:start}.k-ugc-grid li:nth-child(even){transform:none}.k-ugc-note{margin-top:10px}}

/* форматы: 2×2 карточки в стиле главной с живыми примерами */
.k-fgrid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:16px}
.k-fc .h3{font-size:clamp(28px,2.6vw,36px)}
.k-fshot{display:block;width:100%;padding:0;border:0;text-align:left;cursor:default}
button.k-fshot{cursor:pointer}
.k-fshot .bbar{display:flex}
.k-fmedia{position:relative;display:block;aspect-ratio:16/9;overflow:hidden;background:#111}
.k-fmedia>video{width:100%;height:100%;object-fit:cover;display:block}
.k-fplay{position:absolute;left:12px;bottom:12px;padding:8px 12px;border-radius:999px;background:var(--lime);color:var(--ink);font:600 13px/1 var(--sans);font-style:normal;box-shadow:0 6px 18px rgba(0,0,0,.3);transition:transform .2s}
.k-fshot:hover .k-fplay{transform:scale(1.06)}
/* веер версий Loom */
.k-fan{display:flex;justify-content:center;align-items:center;background:radial-gradient(circle at 50% 120%,#3a1f7a,#0c0b10 70%)}
.k-fan button{position:absolute;top:10%;width:24%;aspect-ratio:9/16;padding:0;border:3px solid #fff;border-radius:10px;overflow:hidden;background:#222;cursor:pointer;box-shadow:0 10px 24px rgba(0,0,0,.5);transition:transform .45s cubic-bezier(.3,1.3,.5,1),z-index 0s}
.k-fan img{width:100%;height:100%;object-fit:cover}
.k-fan button:nth-child(1){transform:translateX(-120%) rotate(-14deg)}
.k-fan button:nth-child(2){transform:translateX(-62%) rotate(-7deg)}
.k-fan button:nth-child(3){transform:translateX(0) rotate(0);z-index:3}
.k-fan button:nth-child(4){transform:translateX(62%) rotate(7deg);z-index:2}
.k-fan button:nth-child(5){transform:translateX(120%) rotate(14deg);z-index:1}
.k-fan button:nth-child(2){z-index:2}.k-fan button:nth-child(1){z-index:1}
.k-fan:hover button:nth-child(1){transform:translateX(-205%) rotate(-6deg)}
.k-fan:hover button:nth-child(2){transform:translateX(-103%) rotate(-3deg)}
.k-fan:hover button:nth-child(4){transform:translateX(103%) rotate(3deg)}
.k-fan:hover button:nth-child(5){transform:translateX(205%) rotate(6deg)}
.k-fan button:hover{transform:translateY(-6%) scale(1.08)!important;z-index:5}
/* звук: дорожки в монтажке */
.k-sound{display:flex;flex-direction:column;justify-content:center;gap:10px;padding:16px 16px 40px;background:#0f0e14}
.k-sound-tracks{display:grid;gap:8px}
.k-trk{display:grid;grid-template-columns:64px 1fr;gap:10px;align-items:center}
.k-trk b{font:600 11px/1 var(--sans);letter-spacing:.06em;text-transform:uppercase;color:#a7a2bd}
.k-trk-w{display:flex;align-items:center;gap:2px;height:38px;padding:0 6px;border-radius:8px;background:rgba(122,44,255,.25)}
.k-trk-w.is-music{background:rgba(189,255,57,.18)}.k-trk-w.is-sfx{background:rgba(255,45,85,.2)}
.k-trk-w i{flex:1;height:100%;border-radius:2px;background:var(--purple);transform-origin:50% 50%;animation:kWave var(--t,1s) ease-in-out infinite alternate;animation-delay:var(--d,0s)}
.k-trk-w.is-music i{background:var(--lime)}.k-trk-w.is-sfx i{background:#ff2d55}
.k-sound-sub{position:absolute;left:50%;bottom:10px;transform:translateX(-50%);padding:5px 10px;border-radius:6px;background:rgba(0,0,0,.7);color:#fff;font:600 13px/1.2 var(--sans);white-space:nowrap}
.k-playhead{position:absolute;top:0;bottom:0;left:80px;width:2px;background:#fff;box-shadow:0 0 8px #fff;animation:kHead 5s linear infinite}
@keyframes kHead{to{left:calc(100% - 10px)}}
/* адаптации: рамка меняет формат */
.k-adapt{display:grid;place-items:center;background:repeating-linear-gradient(0deg,transparent 0 23px,rgba(255,255,255,.05) 23px 24px),repeating-linear-gradient(90deg,transparent 0 23px,rgba(255,255,255,.05) 23px 24px),#0c0b10}
.k-adapt-frame{position:relative;height:78%;aspect-ratio:16/9;border:2px solid var(--lime);border-radius:6px;overflow:hidden;transition:aspect-ratio .6s cubic-bezier(.3,1,.4,1)}
.k-adapt-frame img,.k-adapt-frame video{width:100%;height:100%;object-fit:cover;display:block}
.k-adapt-frame b{position:absolute;left:6px;top:6px;padding:3px 7px;border-radius:999px;background:var(--lime);color:var(--ink);font:700 11px/1 var(--sans)}
.k-adapt-res{position:absolute;right:10px;bottom:10px;display:flex;gap:4px}
.k-adapt-res i{padding:4px 7px;border-radius:6px;background:#24212f;color:#8f8aa6;font:700 11px/1 var(--mono);font-style:normal;transition:background .3s,color .3s}
.k-adapt-res i.is-on{background:var(--lime);color:var(--ink)}
@media (max-width:860px){.k-fgrid{grid-template-columns:1fr;max-width:560px;margin-inline:auto}}

/* генератор версий */
.k-gen{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:32px;align-items:center;padding:28px;border-radius:26px;background:#17151f}
.k-gen fieldset{border:0;margin:0 0 18px;padding:0}
.k-gen legend{margin-bottom:10px;font:600 12px/1 var(--sans);letter-spacing:.12em;text-transform:uppercase;color:var(--on-dark-muted)}
.k-chips{display:flex;flex-wrap:wrap;gap:6px}
.k-chips button{padding:10px 14px;border:1px solid #3a3648;border-radius:999px;background:transparent;color:#e6e2f3;font:500 14px/1 var(--sans);cursor:pointer;transition:background .2s,color .2s,border-color .2s}
.k-chips button:hover{border-color:#fff}
.k-chips button[aria-pressed="true"]{background:var(--lime);border-color:var(--lime);color:var(--ink)}
.k-gen-sum{margin:6px 0 0;font-size:14px;color:var(--on-dark-muted)}
.k-gen-sum b{font:400 italic 28px/1 var(--serif);color:var(--lime)}
.k-gen-stage{display:flex;flex-direction:column;align-items:center;gap:12px;min-height:440px;justify-content:center}
.k-gen-card{position:relative;margin:0;height:420px;max-width:100%;border-radius:18px;overflow:hidden;background:#000;box-shadow:0 24px 60px rgba(0,0,0,.5);transition:aspect-ratio .45s cubic-bezier(.3,1,.4,1),width .45s,height .45s}
.k-gen-card[data-f="0"]{aspect-ratio:9/16}
.k-gen-card[data-f="1"]{aspect-ratio:1/1}
.k-gen-card[data-f="2"]{aspect-ratio:16/9;height:auto;width:100%}
.k-gen-card img{width:100%;height:100%;object-fit:cover;transition:opacity .25s}
.k-gen-card.is-swap img{opacity:.2}
.k-gen-card figcaption{position:absolute;inset:auto 0 0 0;display:flex;flex-direction:column;align-items:flex-start;gap:8px;padding:16px;background:linear-gradient(180deg,transparent,rgba(0,0,0,.75))}
.k-gen-badge{padding:6px 10px;border-radius:8px;background:var(--lime);color:var(--ink);font:800 14px/1 var(--sans);text-transform:uppercase;transform:rotate(-3deg)}
.k-gen-card b{font:800 22px/1.1 var(--sans);color:#fff;text-shadow:0 2px 8px rgba(0,0,0,.6);max-width:18ch}
.k-gen-logo{position:absolute;right:14px;top:14px;padding:4px 8px;border:2px solid #fff;color:#fff;font:800 11px/1 var(--sans);letter-spacing:.2em;font-style:normal}
.k-gen-card[data-f="2"] b{font-size:26px}
.k-gen-tag{margin:0;font:400 13px/1 'DotGothic16',var(--mono);color:var(--on-dark-muted);letter-spacing:.06em}
.k-steps{list-style:none;margin:16px 0 0;padding:0;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:12px}
.k-steps li{display:flex;gap:14px;padding:18px 20px;border-radius:20px;background:#1d1b25}
.k-steps b{font:400 italic 30px/1 var(--serif);color:var(--lime)}
.k-steps span{font-size:14px;color:var(--on-dark-muted)}
.k-steps strong{display:block;margin-bottom:4px;font:600 16px/1.2 var(--sans);color:#fff}
@media (max-width:900px){.k-gen{grid-template-columns:1fr;padding:18px}.k-gen-stage{min-height:0}.k-gen-card{height:380px}.k-steps{grid-template-columns:1fr}}
@media (max-width:420px){.k-gen-card{height:340px}}

/* бренды и агентства */
.k-two-grid{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.k-route{display:flex;flex-direction:column;align-items:flex-start;gap:12px;padding:30px;border-radius:26px;background:var(--lime)}
.k-route.is-agency{background:var(--black);color:#fff}
.k-route.is-agency p:not(.k-route-k){color:var(--on-dark-muted)!important}
.k-route.is-agency .k-route-k{color:var(--lime)}
.k-route-k{margin:0;font:600 12px/1 var(--sans);letter-spacing:.12em;text-transform:uppercase;color:var(--purple-ink)}
.k-route h3{margin:0;font:700 26px/1.15 var(--sans)}
.k-route p:not(.k-route-k){margin:0 0 8px;color:#34382a;max-width:44ch}
.k-route .btn{margin-top:auto}
@media (max-width:760px){.k-two-grid{grid-template-columns:1fr}.k-route{padding:24px}}

/* бинго правок */
.k-bingo{display:grid;grid-template-columns:minmax(0,.8fr) minmax(0,1fr);gap:32px;align-items:center;max-width:960px;margin:40px auto 0;padding:28px;border-radius:26px;background:var(--purple);color:#fff}
.k-bingo-k{margin:0 0 10px;font:400 14px/1 'DotGothic16',var(--mono);letter-spacing:.08em;text-transform:uppercase;color:var(--lime)}
.k-bingo h3{margin:0 0 12px;font:400 30px/1.1 var(--serif)}
.k-bingo-copy p:not(.k-bingo-k){margin:0;color:#ece4ff;font-size:15px;min-height:3em}
.k-bingo-copy p b{color:var(--lime)}
.k-bingo-reset{margin-top:14px;padding:8px 14px;border:1px solid rgba(255,255,255,.4);border-radius:999px;background:transparent;color:#fff;font:500 13px/1 var(--sans);cursor:pointer}
.k-bingo-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:8px}
.k-bingo-grid button{position:relative;aspect-ratio:1.25/1;padding:10px;border:0;border-radius:14px;background:#5d1ed1;color:#e6e2f3;font:600 13.5px/1.25 var(--sans);cursor:pointer;transition:background .2s,transform .15s}
.k-bingo-grid button:hover{background:#4c15b3}
.k-bingo-grid button[aria-pressed="true"]{background:#0c0b10;color:#fff}
.k-bingo-grid button[aria-pressed="true"]::after{content:"";position:absolute;inset:14%;border:3px solid var(--lime);border-radius:50%;opacity:.9;transform:rotate(-8deg);animation:kStamp .3s cubic-bezier(.3,1.6,.5,1)}
.k-bingo-grid button.is-line{background:var(--lime);color:var(--ink)}
.k-bingo-grid button.is-line::after{border-color:var(--ink)}
@keyframes kStamp{from{transform:scale(1.6) rotate(-8deg);opacity:0}}
@media (max-width:760px){.k-bingo{grid-template-columns:1fr;padding:20px}.k-bingo-grid button{font-size:12px;padding:6px}}

/* команда и голос */
.k-team-in{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,.95fr);gap:48px;align-items:center}
.k-team-list{list-style:none;margin:24px 0 0;padding:0;display:flex;flex-wrap:wrap;gap:8px}
.k-team-list li{padding:9px 14px;border-radius:999px;background:#fff;font-size:14px}
.k-team .sub{color:#34382a}
.k-voice{padding:24px;border-radius:26px;background:#141318;color:#fff}
.k-voice-k{margin:0 0 14px;font:400 13px/1 'DotGothic16',var(--mono);letter-spacing:.06em;color:var(--lime)}
.k-voice-tabs{display:flex;flex-wrap:wrap;gap:6px}
.k-voice-tabs button{padding:9px 13px;border:1px solid #3a3648;border-radius:999px;background:transparent;color:#e6e2f3;font:500 13.5px/1 var(--sans);cursor:pointer}
.k-voice-tabs button[aria-selected="true"]{background:#fff;color:var(--ink);border-color:#fff}
.k-wave{display:flex;align-items:center;gap:3px;height:90px;margin:22px 0 16px}
.k-wave i{flex:1;min-width:2px;height:100%;border-radius:2px;background:var(--lime);transform-origin:50% 50%;animation:kWave var(--t,1s) ease-in-out infinite alternate;animation-delay:var(--d,0s)}
@keyframes kWave{from{transform:scaleY(var(--a,.3))}to{transform:scaleY(var(--b,1))}}
.k-voice-line{margin:0;font:400 italic 22px/1.25 var(--serif);min-height:2.5em}
.k-voice-line.is-in{animation:kIn .35s ease-out}
@keyframes kIn{from{opacity:0;transform:translateY(6px)}}
.k-voice-meta{display:flex;justify-content:space-between;gap:12px;margin:14px 0 0;font-size:13px;color:var(--on-dark-muted)}
@media (max-width:880px){.k-team-in{grid-template-columns:1fr;gap:32px}}

.k-duo-white{background:#fff!important}
.m-duo.bg-black .m-duo-studio{background:var(--lime);color:var(--ink)}
.m-duo.bg-black .m-duo-studio .eyebrow,.m-duo.bg-black .m-duo-studio em{color:var(--purple-ink)!important}
.m-duo.bg-black .m-duo-studio p:not(.eyebrow){color:#34382a}
.m-duo.bg-black .m-duo-studio .btn-lime{background:var(--ink);color:#fff}

/* бриф: бренд или агентство */
.k-route-seg{display:inline-flex;align-self:flex-start;gap:4px;padding:4px;border-radius:999px;background:var(--soft)}
.k-route-seg label{position:relative;cursor:pointer;display:block!important}
.k-route-seg input{position:absolute;opacity:0;width:1px;height:1px;left:0;top:0;margin:0}
.k-route-seg span{display:block;padding:10px 18px;border-radius:999px;font:500 14px/1 var(--sans);color:#3a3750}
.k-route-seg input:checked+span{background:var(--ink);color:#fff}
.k-route-seg input:focus-visible+span{outline:2px solid var(--purple);outline-offset:2px}

.k-formats .bcard-lime em,.k-formats .bcard-white em{color:var(--purple-ink)!important}
.k-formats .bcard-lime .eyebrow,.k-formats .bcard-white .eyebrow{color:var(--purple-ink)}
.k-formats .bcard-white{background:#fff}
.k-formats .bcard .eyebrow{margin-top:20px}
.m-duo.bg-black .k-duo-white{color:var(--ink)}
.m-duo.bg-black .k-duo-white em{color:var(--purple-ink)!important}
.m-duo.bg-black .k-duo-white .eyebrow{color:var(--purple)}
.m-duo.bg-black .k-duo-white p:not(.eyebrow){color:#4a4664}